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FRAME PROGRAM

Design & Reklama program 2017 is being formed. Please, contact us to become a participant:
event@expopark.ru

EXCLUSIVE AT DESIGN & REKLAMA

25 kaDR Professional Contest for Television Advertising: the contest of TV advertising has been held in the framework of Design & Reklama for over 15 years. Among participants are the most famous and established production houses of Russia and CIS countries. The main feature of the contest is the on-line voting of producers-participants: that is the way to find best TV commercials in professional field. The show of the best commercials is the culmination of TV Advertising Day of Design & Reklama.

AICP SHOW

The Design & Reklama exhibition is the only one to feature the best American commercials presented at last year's AICP Show. This show is the main event in the American industry of television commercials, with its contest jury comprising participants themselves – production companies.

POPAI RUSSIA AWARDS

The main goal of the contest is to show the best world developments of the POSM and in-store communication industry. Participants present new interesting display systems and POS materials as well as Promo campaign presentations and Shop design projects. The best projects are chosen by international jury. The jury of the contest consists of independent experts, representatives of international leading companies (potential clients and partners), advertising agencies, and other specialists of the retail industry.

FRAME PROGRAM

Design & Reklama annually hosts over 100 various presentations, awards and seminars in 4 days to provide visitors with extra information and to answer key questions of the industry. Every day, each of the five special areas (conference hall, press centre and 4 seminar zones) hold "theme day" events devoted to specific segments of the advertising market.

Thematic sections of frame program:

PR-TECHNOLOGIES
BRANDING
BTL
SOUVENIRS & PROMOTIONAL GOODS
GRAPHIC DESIGN
DIGITAL
CREATIVITY
TV & CINEMA ADVERTISING
INTERNET ADVERTISING
SOCIAL ADVERTISING
PRESS & MULTIMEDIA
EVENT TECHNOLOGIES
CORPORATE MEDIA

The program is supported by professional mass-media and appropriate institutions such as Association of Communication Agencies of Russia, Noncommercial Partnership of Producers of Video-advertising, Global Association for Marketing at Retail POPAI and other.

SPECIAL PROJECTS

Special creative atmosphere is a prominent feature of Design & Reklama, and it has been created mostly due to special projects. International advertising festivals’ expositions, demonstration of the best commercials, numerous competitions on graphic design, out-door advertising, POS-materials and special demonstrations of the winners’ works are a small part of the show opportunities provided for Design & Reklama visitors.